No, it’s not my intention to talk about marketing, management or advertising, the subject I’ve chosen, I thought, it was, not necessarily easier to approach, but definitely more human, more sensitive, more personal… because the theme is: emotional bonds.
Either we talk about ,,simple’’ friendship bonds, or about love affairs the way we see others, the way we interact, is governed, not by hedonist principles [as I initially assumed], but by values and principles rather common in marketing.
The debut of any relationship is preceded by carefully elaborated stages of interviews [the most feared one being the very first date], recruitment and personal image administration. 
The self-branding process becomes essential. Because like this an individual can proof to the world who he really is, how is he different from others, and what exactly make him/her special, why he/she is the ideal option [and not anyone else], and how trough his/ her simple presence the emotional bond [friendship, love] will gain true value…
Like this begins a more or less complicated process of head-hunting for that one adequate someone, that holds all the required qualities, for the most complicated job of all… associated partner in your every day activities and emotions, for an undetermined period of time…
